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  • Personal Styling At Regent

    Personal Styling At Regent

    Gentlemendid you know you don’t have to trek to London to find the finest contemporary and heritage clothing? At Regent, nestled in the heart of Salisbury, you’ll find a distillation of cutting edge and timeless fashion: a one-stop-shop for men of all ages, the spirit of Shoreditch in the wilds of Wiltshire. And Regent caneven offer a free, one-hour style consultation to assist you with any image reinvigoration you might be after.


    As Jason Regent, the shops’ founder, says: ‘Men – particularly between the ages of 30 to 60 – can find themselves stuck in a rut with the way they dress. We all go through phases, and during this time men often feel like they’d like to match these changes with their sense of style, but that can seem daunting. Come and seen me and I can help you try a variety of different styles from our wide range of clothing, all made from the highest quality materials: giving your look a boost will feel like a walk in the park.’


    Mr Regent likens the experience to a ‘free fashion health-check’ and emphasizes that ‘there’s no obligation to come back – we just want to show you what else is out there.’ Spending an hour of your life giving a good think to your style can save time and hassle in the long run, and the experience can be especially fruitful when there’s a special occasion coming up – something Regent specialize in. So swing by for a free hour of high-quality consultation and see the carefully curated contemporary brands Regent has to offer, as well as their own inventive heritage products.




    They say you shouldn’t judge a man until you’ve walked a mile in his shoes: Regent not only aim to provide footwear that’ll make this mile-long trek a walk in the park comfort-wise, but we also seek to make you the very object of desire in this well-known proverb – when others see you in a pair of Regent’s unique, fantastically stylish shoes, or some of the Redwing Boots or Ludwig Reiter trainers we stock, they’ll be chasing after you to enquire where you got them.

    It all started for Jason Regent with what became the Romany, the first Chelsea boot he designed.  The story goes that Jason was wearing an old pair – enormously popular amongst riders thanks to their support, sturdiness and sleek style – when he got the chance to ride Romany King, the winner of the Grand National champion, and had trouble getting a foot out of the stirrup. The shoe looked great, but wasn’t quite doing the trick, so Jason went away and perfected the design, giving the boot a higher neck, resulting in a unique, distinct twist on the famous boot that still has heads turning today. This is a typical example of what gives rise to a Regent shoe: with our feet on the ground in terms of practicality, durability and comfort, and our head in the sky when it comes to dreaming up that idiosyncratic twist on things that’ll make your footwear unique, we’ve harnessed the wild ride between true style and true comfort.

    All Regent shoes are Goodyear welted, which means they can be fully re-soled, as and when the  time comes; Goodyear welting marks the intent of a shoe that’s bound to run and run, unlike much of the contemporary footwear you’ll find on the high-street today that barely withstands a year’s worth of wear. We welt our shoes like this because we make them for life, and, of course, we design them with the same timeless intent. Again, unlike other high-street brands, all our shoes are 100% British-made (many brands claim this, whilst shipping parts from overseas and only assembling them in the UK). We make ours in Northampton, the home of the legendary Joseph Cheaney, and on the sole of our shoes you’ll see the stamp of the Regent butterfly or skull, marking out the source of it’s unique design.

    Regent has a tremendous relationship with Joseph Cheaney, something we’re proud of and which sets us in great stead for the highest possible quality. Cheaney, with their centuries of expertise, remain at the forefront of the noble tradition of shoe and bootmaking and have even been recognised by royalty, awarded the Queen’s award for Enterprise in 2016. We’ve always stocked Cheaney and they’ve made our shoes since the very beginning and that famous Romany boot. We’re an official stockist and have full access to their catalogue for customers, so feel free to pop in and see for yourself what the full force of tradition and innovation looks like.

    Regent has got you covered for any style of shoe, from traditional to radical, impeccably smart to ultra urbane. Our Regent/Cheaney range is versatile and classic, able to accommodate any kind of outfit, situation or social scenario. Our Samoa Desert boot is an all-time favourite, workable with chinos or jeans for the ultimate smart-casual, while our famous Monk shoe has customers flocking from miles around to get the perfect take on a legendary but difficult-to-perfect shoe. We’ve honed our keen eye for detail, difference and comfort on every style, from tasselled loafers to leather boots, meaning you’re covered for life wearing something that never dates.

    Finally, we stock a couple of choice brands we love and trust. Red Wing is an iconic, beautiful brand specialising in the best leather boots around, much beloved by fashionistas and the folk who go to work in them alike. Hand-made from carefully selected pieces of leather by Red Wing experts, these boots are sturdy, comfy and seriously badass, putting the boss of all finishing touches to any outfit: we’re truly proud to purvey these beauties, and they’re a firm customer favourite. We also love our Ludwig Reiters – like the Red Wings, these trainers are Goodyear welted and are of the very highest possible luxury and style, the crème de la crème of trainer chic. Coming straight out of Vienna, these shoes are quietly dazzling, coming in an array of luxurious soft tones with simple, elegant designs, and are also absurdly comfortable to boot – the company pay special attention to the ‘moving centre’, the connection between the upper part of the shoe and the lower, where they’ve formed something flexible and durable that doesn’t skimp on aerodynamics and style. We’re especially chuffed with our unique collaboration with Ludwig Reiter, the Maronibrater Boot, a twist on the mountain boots worn by workers in Vienna, now updated to give the pinnacle of walking, working, functional fashion, seriously warm and comfy, perfect for long winter walks and any outdoor activity.



  • Iconic Look

    Iconic Look

    Regent takes the inspiration for our ‘Iconic Look’ from the likes of Steve McQueen and James Dean: legends whose style never goes out of fashion and whose look is instantly recognisable. We believe there are four key pieces every man should have in his wardrobe: the Baracuta G9, a classic crew neck T-shirt, a pair of selvage jeans and a pair of desert boots. Each of these items carries a great history and has been worn by many gamechangers within the fashion and film industry.

    The Baracuta has been around since the 1950s: it is simple, neat, comfortable and smart. All kinds of people adopted the jacket, from presidents such as J. F. Kennedy, Mahmoud Ahmedinejad and George W. Bush to monumental cultural figures such as Steve McQueen.  It is lightweight but still showerproof and suitable for all ages. It became a staple menswear item in the twentieth century after it kept cropping up in popular culture; in the 1960s it was was part of every teenagers’ uniform, prefiguring the preppy style that, twenty years later, would be rejuvenated by the MOD and ‘skinheads’ in the UK.

    The selvage jean is the utmost original and very first style of jean production. The name comes from the term “Self Edge”, indicating a boundary-pushing inclination to those who wore it, and mirroring the fabric’s woven edge. The style rose to popularity with the likes of the 501 by LEVI’S; as jean-wear gained momentum around the world, modernization took a hold and the older looms that these jeans were produced on became obsolete. However, fashion has been forever craving their return thanks to selvedge denim’s denser, stronger weave allowing for that coveted longevity and nicely-aged look. The culture for selvedge wear is as great today as it has ever been, with smaller brands such as Hiut Denim in Wales leading the charge back to the avant-garde.

    The desert boot is undeniably one of the most versatile items in anyone’s footwear artillery: it can be worn with a suit to lessen the overly-formal edge, as pioneered by Hardy Aimes in the 1960s; on the other hand, it can look mighty sharp when worn with a distressed jacket and jeans or with chinos and a shirt. Like any thing at the top of its game, the desert boot found the peak of its evolution eons ago, and has remained there ever since: it goes way back to when the traders in Ciro’s Old Bazar needed solid footwear for being on their feet all day, then becoming an unofficial part of the British Army uniform for soldiers serving in North Africa during the Second World War before finally finding it’s vote of confidence in the shoe pioneer Nathan Clark, who sported a crepe-soled rough suede version. When he returned home from his adventures in 1949, Clark asked Bill Tuxhill to re-invent the shoe. Although British people took to it heartily, the boot was not launched in the Europe for another 15 years. It finally became a big hit in the United States as part of the preppy look’s evolution in the 1950s after its launch at the Chicago shoe fair that Clark himself spearheaded.


  • The Ivy League

    The Ivy League


    The Ivy League look has had an enormous influence on the fashion industry and remains one of the most distinguished styles around today. At its heart is the desire to present oneself as ready to engage with big ideas and move the world forward – two principles commonly associated with the group of elite American colleges (such as Harvard, Yale and Princeton) from which the fashion takes its name. There, college students developed the idea of the Ivy League look from both British and American men who, in the 1920’s, instigated the trend for combining casual and sporting attire. From the 1950’s to the 1960’s the Ivy League look spread through every social circle to steadily become the most desirable mainstream apparel for middle class adults in the US and Britain.

    The look inherited from the ‘50’s consists of a two-button blazer or a three-button jacket with a rolling lapel, an Oxford button-down shirt, cable-knitted waistcoats and high-waist

    An example of an Ivy League outfit. All products stocked here at Regent

    ed trousers with a straight or tapered leg. Footwear would consist of a long wing-tip brogue or a loafer and to polish off the look you could don a silk tie. The ethos serves clothing for every occasion in your social calendar, from formalwear to weekends in the country. On the more causal side, you could wear a chino pant or Levi jeans, a heavy sweatshirt with raglan sleeve, knitted ties, Oxford shirt and converses. These looks quickly became a sort of code of conduct amongst the folk at the best colleges who were proud to be there and spread across the world, taken up heartily in Japan, as the book Ametora (How Japan saved American Style) by W. David Marx shows.

    Many people confuse a certain preppiness with the Ivy League, and, although they share certain strands of DNA, the ‘preppy look’ is a lot more colourful/casual, suitable for garden parties, trips to the Hamptons or casual affairs; the Ivy look aspires to more smart-casual occasions. There are many ways to tell apart the ‘preppy’ and the ‘Ivy League’ people: a prep will wear a boat shoe but an Ivy Leaguer will wear a penny loafer; for preps it’s all about convenience and comfort over style (they’ll throw on the first polo top they find with any old pair of chinos), where as the Ivy Leaguer will take the extra time to find a sweater to wear with that particular polo, and to colour coordinate it all with the trousers.

    The two main clothing stores that represented the Ivy League look were J. Press and Brooks Brothers. J. Press was founded in 1902, right on Yale university campus: its clothing’s stayed the same since opening and the company has a vast amount of off the peg jackets with the traditional three button sack that is rarely found in today’s American fashion. The stores stock traditional men’s clothing such as casual trousers, sweaters and jackets. They also carry out a range of scarves and ties that feature the specific colours for Ivy League schools. The store caters for most of the old-fashioned, preppy and popular trends.

    Brooks Brothers, meanwhile, was founded in 1818 and became known for its ‘ready to wear suits’; the store is hugely popular and responsible for outfitting 40 out of the 45 of American Presidents, from Abraham Lincoln to Barack Obama. Brooks Brother plays a massive part in the

    The Brooks Brother logo

    industry and they’ve brought us many new ideas to improve men’s fashion: in 1896, they applied button-down collars to dress shirts, then in 1895 their Ivy League sack suit was made; in 1900 Harris Tweed was introduced; in 1904 the classic Shetland sweater was realised – they’re constantly innovating.

    Many products we have created here at Regent draw inspiration from right across these iconic decades. As you travel through the store you’ll see lots of these products carefully placed within overall looks that aspire to continue the innovation associated with the Ivy League. Upon your entrance you’ll find our woven leather belts, while upstairs in the smoking room our white Oxford button-down resides, along with the necessary woollen rollneck, velvet smoking jacket and navy blazer. Across the landing you’ll find the Italian knitted ties. Then, finally, on the top floor you’ll find the heritage Selvedge jean and the Shaggy Shetland jumper. You can celebrate and get into the Ivy League lifestyle with a drink and a Havana cigar in the Liquor Room on your way back down!


  • The Importance of a Capsule Wardrobe

    The Importance of a Capsule Wardrobe

    The term ‘capsule wardrobe’ was first coined in the 1970s and brought to prominence in the 1980s by Donna Karan (owner of DKNY). The idea behind a capsule wardrobe is to own a few timeless items of clothing which are interchangeable, good quality and long lasting, which can then be augmented by one or two more seasonal items. As opposed This philosophy has numerous benefits, over the long term it’s much cheaper, it’s far more ethical, and if you invest in the right pieces, you know you’ll always look fantastic.


  • What to wear if you're getting married - Semi Formal

    What to wear if you're getting married - Semi Formal

    hen people usually think about clothing choices at a wedding, the bride’s dress is first and foremost on the agenda, if you picture a wedding scene, no doubt the bride will be the centre of attention, looking radiant in a beautiful dress, whilst the groom is imagined in ‘a suit’ of some description. Obviously it would be the height of bad manners for the groom to upstage the bride, there’s no reason why he should be left out.


  • Denim Dictionary

    Denim Dictionary

    Denim jeans are one of the most ubiquitous garments available across the world. With hundreds of different jeans brands available, the sheer amount of choice can be overwhelming. What is even more confusing is some of the ‘denim specific’ terminology bandied about. I mean, they’re just jeans, right?


  • The art of imperfection - 'Wabi-Sabi'

    The art of imperfection - 'Wabi-Sabi'

    Wabi-Sabi is a Japanese concept, centered around the idea of finding beauty in imperfection, transience, modestey, impermenance or incompletion. Wabi-Sabi is a concept which is easily applied to the clothes we wear and the way we wear them.


  • Outfit of the Week 17/01/2017 - Vintage inspired workwear

    Outfit of the Week 17/01/2017 - Vintage inspired workwear

    Many of the items commonly worn today are rooted deeply in their practical and sturdy nature. riveted denim jeans (patented by Levi's in 1873) started life as a fabric worn by gold miners. These types of garments were tough, practical and long lasting. The practicallity, durability and heritage of these garments has begun to find popularity amongst today's 'fast fashion' controlled industry.


  • Outfit of the Week 10/01/2017 - Ivy Style

    Outfit of the Week 10/01/2017 - Ivy Style

    Inspired by the early chapters of David W. Marx's 'Ametora' and following on from the previous blog about 'preppy' fashion, this weeks outfit is firmly rooted in classic Ivy league style. Popularised in America in the wealthy campuses of Harvard, Yale and Princeton, American Ivy League style has been coveted and imitated worldwide, particularly in Japan, where good clothing was viewed as the ultimate status symbol.


  • Formal occasion

    Formal occasion

    A good quality, well-fitting suit is the best item of clothing any gentleman can own. When you need to look your best, be it a wedding, business meeting, or any other formal occasion, very little competes with a good suit.


  • Smart Casual

    Smart Casual

    A good smart casual outfit is perfect for all manner of occasions which don’t quite require a suit, but still require a certain degree of smartness.


  • Countryside occasion

    Countryside occasion

    A stylish country occasion outfit is a must for any true gent, from vintage style country weddings to a day at the horses to tea on the lawn at garden parties.


  • Down the pub

    Down the pub

    A night at the pub should be your chance to relax, with your friends and a cold beer, so make sure what you wear suits this aesthetic, this isn’t the time for suits and ties, but that doesn’t mean you can’t dress well!


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