Dapper Dan was founded in Sheffield in 2011, born out of a frustration with the chaotic array of gents' grooming products on offer, none of which ever seemed to do everything you needed. Now, they've spent the past years perfecting their range of no-nonsense, versatile and brilliant hair and grooming products, sticking close to their belief that a few simple products will get you through your days in good nick and looking dapper. This is a clay for those adventurous or more stylishly 'messy' looks, offering a strong hold and a great-looking natural matt finish. A great bonus is that the clay is soft and easy to apply and washes out first time, every time, guaranteed: an excellent go-to everyday product. It's strong enough that a little goes a long way, but of course, keep adding for the more particular, more grippy styles. The fragrance is lovely: a unique smoked saffron and leather scent that's classic, subtle and dapper.