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Capsule Wardrobe

The term ‘capsule wardrobe’ was first coined in the 1970s and popularised in the 1980s by Donna Karan (owner of DKNY), but the idea it refers to is timeless, instinctive and important. Your capsule wardrobe should be comprised of a few favourite, carefully-chosen items of clothing that are stylistically versatile, excellently-made and thus built and designed to last, both in terms of fashion and durability. These key pieces can then be augmented by one or two more seasonal items. It's an instinctive way to shop and dress that helps put a natural emphasis on finding those items which'll be unique to you -- your 'style signifiers', your armour, your trusty companions each and every day. 

This philosophy has numerous benefits, the most obvious being the benefit to your wallet. They may cost you initially -- well-made clothes tend to do so, exactly because they are built to last -- but in the long run it is much cheaper to invest, as opposed to constantly buying mid-range clothes that fall apart in under a year. Secondly and just as importantly: because you’re buying less clothing it'll be miles better for the environment. Fashion is the industry with the second highest pollution problem in the world. Billions of tonnes of clothing are made, shipped, bought and then binned every year. A capsule wardrobe slows the demand for clothing and, if you do your research (or trust us to do it for you), you can invest in clothing produced ethically, under the correct circumstances. A final plus is that, thanks to your capsule wardrobe, you won't ever need to think too hard about getting dressed in the morning. You've already done the work; you know you’ll always be looking good and that everything you wear goes with everything else and fits you perfectly.

The exciting part about a capsule wardrobe is that it will, of course, vary from person to person based upon their needs, tastes and ideals. However, a few key principles must be adhered to: firstly, everything has to fit properly. Even the best clothes in the world can look underwhelming if the fit isn’t correct. Secondly, try to keep your colours as subtle and smooth as possible: stick to the classics, the navies, the greys, to ensure every item of clothing you purchase can be worn together. Finally, try to buy items of superior quality: it may cost you more initially than you’re used to, but a pair of Goodyear welted leather shoes, say, will last ten times as long as a cheaper, quick-fix pair -- and, of course, they'll look ten times better. Buying cheap is false economy!

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